𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝘄𝗶𝘁𝗵 𝗰𝗼𝗺𝗲𝗱𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘆𝗼𝘂’𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗷𝘂𝘀𝘁 𝘂𝘀𝗶𝗻𝗴 #𝗰𝗼𝗺𝗲𝗱𝘆 – 𝘀𝘁𝗼𝗽

The data doesn’t lie it’s not about volume anymore, it’s about precision

𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀: #comedy has 3 trillion views overall but only 60 billion in the last 12 months in the US. That’s a massive drop from its peak. And while it still pulls in half your audience from 18-24, the real signal is in the related interests “Scripted” at 110, “Magic” at 89. It’s getting diluted by skits, pranks, and meme edits that don’t actually connect with comedy fans

𝗡𝗼𝘄 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝘁𝗼 #𝘀𝘁𝗮𝗻𝗱𝘂𝗽𝗰𝗼𝗺𝗲𝗱𝘆 𝟵𝟲𝗕 𝘃𝗶𝗲𝘄𝘀 𝗼𝘃𝗲𝗿 𝟯 𝘆𝗲𝗮𝗿𝘀, 𝟱𝗕 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿 𝗮𝗹𝗼𝗻𝗲. Smaller total, yes, but way more focused. Its audience is tighter 45% 18-24, 29% 25-34 and their interests? Magic, Sports News, Humanities. These are people who watch full sets, follow comedians, care about delivery and timing

𝗔𝗻𝗱 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗸𝗶𝗰𝗸𝗲𝗿 𝗜𝗿𝗲𝗹𝗮𝗻𝗱, 𝗜𝗰𝗲𝗹𝗮𝗻𝗱, 𝗖𝗮𝗻𝗮𝗱𝗮, 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 are leading regions for standupcomedy. Not the US. So if you’re targeting Americans, you’re swimming upstream. But if you’re building a global brand or want to tap into under-served markets? That’s where the real whitespace is

𝗪𝗲 𝘁𝗲𝘀𝘁𝗲𝗱 𝘁𝗵𝗶𝘀 𝗹𝗮𝘀𝘁 𝗾𝘂𝗮𝗿𝘁𝗲𝗿 𝘀𝘄𝗶𝘁𝗰𝗵𝗲𝗱 𝗳𝗿𝗼𝗺 𝗯𝗿𝗼𝗮𝗱 𝗰𝗼𝗺𝗲𝗱𝘆 𝘁𝗮𝗴𝘀 𝘁𝗼 𝗻𝗶𝗰𝗵𝗲 𝗼𝗻𝗲𝘀 𝗹𝗶𝗸𝗲 #𝘀𝘁𝗮𝗻𝗱𝘂𝗽𝗰𝗼𝗺𝗲𝗱𝘆, #𝗰𝗼𝗺𝗲𝗱𝘆𝘀𝗲𝘁, #𝗹𝗶𝘃𝗲𝗰𝗼𝗺𝗲𝗱𝘆. Engagement jumped 37%, follower retention improved, and we started seeing shares from actual comedians instead of random commenters

𝘿𝙤𝙣’𝙩 𝙟𝙪𝙨𝙩 𝙘𝙝𝙖𝙨𝙚 𝙗𝙞𝙜 𝙣𝙪𝙢𝙗𝙚𝙧𝙨 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙣𝙪𝙢𝙗𝙚𝙧𝙨. 𝙏𝙝𝙚 𝙖𝙡𝙜𝙤𝙧𝙞𝙩𝙝𝙢 𝙧𝙚𝙬𝙖𝙧𝙙𝙨 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘𝙞𝙩𝙮 𝙣𝙤𝙬 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙚𝙫𝙚𝙧

What’s one hashtag you’ve seen outperform expectations lately? I’m tracking this stuff weekly and love swapping notes